Contagious: Why Things Catch On

Evaluate Berger’s argument that viral success is not random but follows predictable patterns. Using specific examples from the book, assess the strength of this claim. What are the limitations of Berger’s argument? Consider specific counterexamples that might challenge his theory.

Contagious fits within the business literature genre. How does the work adhere to and expand on the conventions of the genre? Cite specific examples from the text to support your answer.

Analyze the relationship between public visibility and social influence Berger presents in Contagious. How does making behavior observable affect its likelihood of being adopted by others? What are the implications for businesses and organizations?